Using smell to make a sale

By SANETTE TANAKA

 

…”They always tell you to take a bunch of cookie dough and shove it in the oven, so long as it doesn’t burn,” says Adorna Occhialini Carroll, a real-estate agent in Berlin, Conn. Ms. Carroll, who is also president of real-estate training and consulting firm Dynamic Directions Inc., is a big believer in baked goods. “I like pumpkin pie, butter cookies, anything that has that combination of spices and gives you the impression of being at home,” she says….

 

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