KELLI B. GRANT
Flowers, shoes, pizza: Consumer goods are easy to order online. Now, more people are dropping thousands of dollars to buy—and customize—luxury-home plans over the Internet.
Sites like ThePlanCollection.com and ePlans.com—which sell blueprints that can be handed off to a builder for construction—say plans for high-end homes are particularly popular. During the recession, the majority of ePlans.com’s top-selling homes were luxury models surpassing 3,000 square feet, says Hillary Gottemoeller, content director of consumer print and e-media for Hanley Wood Business Media. The company’s holdings also include HomePlans.com, FloorPlans.com and DreamHomeSource.com.
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